Harris County lawyer sues JUUL about ‘deceptive’ advertising and marketing tactics targeting teenagers

HOUSTON – A Harris County Lawyer has submitted a lawsuit towards the e-cigarette corporation JUUL and many of the company’s executives “for the deliberate and misleading promoting of its very addictive and damaging products and solutions to young people today.”

Christian D. Menefee submitted the lawsuit, building Harris County the initial governmental entity in Texas to sign up for the movement in opposition to JUUL.

Menefee stated the organization purposely made its product or service to surface slick and superior-tech and bundled “kid-friendly” flavors like mango and awesome mint to appeal to young folks.

“Cigarette firms ended up extensive-in the past barred from engaging in this style of marketing and advertising,” Menefee explained. “Our youth do not are worthy of to be exploited by a enterprise wanting for a life time of profits. My office will maintain JUUL accountable for its exploitative and negligent procedures intended to create the up coming era of nicotine end users.”

The lawsuit claims that the company specific a youthful demographic by employing social media and adopting a “Make the Switch” marketing campaign, which misled people today into pondering JUUL was a benign alternative to cigarette smoking regular cigarettes.


Nonetheless, according to Menefee, “JUUL’s e-cigarettes were designed to increase habit via its patented nicotine supply system. … JUUL also took edge of the free restrictions for e-cigarettes and manufactured sure its solutions and advertising do not have any overall health possibility warnings.”

Cigarette giant Altria is also provided in the lawsuit. The enterprise very own 35% of JUUL and other companies and was “instrumental in aiding JUUL create its marketing and advertising techniques, making use of its very well-made playbook.”

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