ViacomCBS’s MTV Entertainment Team has named Jason White as chief internet marketing officer, group president Chris McCarthy declared Wednesday.
Reporting to McCarthy, the former head of internet marketing for Beats by Dre will oversee promoting for all of the group’s attributes and makes, operating with MTVE’s social effects crew to “build on its legacy of driving alter across three critical parts: civic engagement, psychological wellbeing and social justice.”
White most not too long ago served as CMO at the cannabis business Curaleaf. He is also a veteran of Wieden+Kennedy, where he developed Nike campaigns for Kobe Bryant and Tiger Woods and oversaw operate for the brand bordering the Olympics.
“Jason is an incredible artistic entrepreneur who has created and led advertising and marketing for some of the most iconic and modern models of all time from Nike to Apple’s Beats,” McCarthy said. “We’re thrilled for him to convey his passion and artistic prowess to MTV, Comedy Central, Smithsonian and our full portfolio of brands in just the MTV Amusement Group.”
“MTV Leisure has outlined tradition for a long time and its manufacturers and strategies have inspired me each professionally and individually,” White explained. “I glimpse ahead to signing up for Chris and the Group’s stellar marketing and advertising crew as we continue on to mature these legendary makes throughout all platforms and around the earth.”