Old Farm Finds New Marketing and advertising Opportunity | Key Edition

Robby and Shannon Dygert’s 13th-generation farm is a half-century older than the United States, but its most current promoting enterprise is really new.

The couple commenced direct-internet marketing their milk before this yr. That wasn’t often their prepare.

In 2009, the younger couple moved back again to the farm — which a employed hand of Robby’s grandfather was leasing while Robby was in higher education — and started from scratch with 50 milk cows. The milking herd now numbers 245, typically Holsteins, in addition to 220 young stock.

The instability of the milk market place prompted the Dygerts to start out wanting for new techniques to provide their merchandise. They needed to diversify to give their small children — Dylan, 9, Olivia, 7, Tucker, 6, and Cassidy, 3 — a opportunity to be a part of the organization in the potential.

So in 2015, the Dygerts began offering refreshing glass-bottled milk from a nearby dairy to area houses and corporations, with a purpose of creating their personal processing plant some working day.

The Dygert family members not only sells their milk at their creamery, but also hand provides milk as nicely.

Work on that plant began in 2019, and it opened this spring. Dygert Farms Creamery milk can now be uncovered in three dozen community shops, diners and espresso stores, with a lot more prospects coming on the internet weekly.

The home shipping support now delivers milk, cheese, eggs and other goods.

“We’re attempting to increase as quite a few area merchandise as possible mainly because individuals genuinely want to know exactly where their food items is coming from, particularly given that COVID,” Shannon mentioned.

Wealthy History, Richer Taste

New Jersey Dairy's On-Farm Processor Allows for Direct to Consumer Marketing

The farm is nestled in close proximity to the village of Palatine Bridge, Montgomery County, just a couple miles north of the Mohawk River.

The Dygert family members received a royal grant of 50 acres in 1723 for supplying pine tar for British ships. The first farmhouse is nevertheless standing, and Shannon hopes to open up a compact museum and shop for nearby items in just one of the barns.

When the initial Dygerts initial settled there, the region was still component of colonial America’s frontier, inhabited by substantial figures of Indigenous Americans.

The space furnished the location for James Fenimore Cooper’s novels these as “The Deerslayer,” and Cooperstown, named for the author’s father, is now component of the Dygert’s income territory.


Dygert Farms Creamery opened this spring.

At existing, the creamery processes only 1,000 pounds of the 14,000 lbs . of milk developed by the farm’s herd every single 7 days. The rest is promoted via Nationwide Farmers Group.

“Our intention extensive expression is to course of action a majority of our milk,” Shannon claimed. “We’re mastering and developing. It all will take time. We just have to get more accounts. We’re hoping at some point to get into more substantial grocery suppliers.”

Most of the farm’s fluid milk is offered as full milk with butterfat articles of 4.1 to 4.2%, which is to some degree larger than the 3.25% complete milk discovered in grocery retailers.

Shannon Dygert reported this loaded, creamy taste is incredibly well-known with prospects, primarily kids who are applied to drinking skim or small-fat milk in school.

Robby Dygert grew up just down the highway from the farm, which his grandfather owned at the time, and labored there ahead of and immediately after faculty and for the duration of summers.

After graduating from Cornell University with a diploma in animal science, he worked at various other dairies.

But he required to run the relatives farm, so after he married Shannon, the few moved to the farm and took above functions.

“The farm was in this article and we understood it was heading to turn out to be accessible so we claimed, ‘Why not attempt it?’” Shannon said. “We equally really like animals, we really like getting outside, and we needed to do it for ourselves.”

What form of milk packaging delivers the very best consuming encounter?