A Buffalo golf ball maker, OnCore Golf Technology, discovered itself in the center of a controversy at the commence of the Masters golf match very last 7 days.
The Masters was honoring Lee Elder, the first Black player to compete in the event in 1975, on April 8. Also current ended up golfing legends Gary Player and Jack Nicklaus. The three served as honorary starters.
Player’s son Wayne stood in the track record, as a caddie for his father. During the ceremony, Wayne Participant prominently held a sleeve of OnCore’s Vero X1 golfing balls.
Wayne Participant was blasted on social media, accused of attempting to upstage the tribute to Elder with a marketing and advertising stunt, and information shops picked up on the controversy. His brother Marc chimed in to concur with the critics.
OnCore’s chairman and CEO, Keith Blakely, insisted the firm had absolutely nothing to do with Wayne Player’s steps.
“It has been unlucky for OnCore to have its name and popularity impacted negatively as a consequence of ‘guilt by association,'” he said. “We had no part in Wayne’s conclusion to show the sleeve as he did nor would we have ever instructed someone to do so.
“We hope that the reputation we have spent a 10 years developing – of becoming inclusive, accepting, charitable, and group-oriented – is not sullied by those people unlucky actions of Wayne,” Blakely reported.