Texas Tech, Kansas Town Chiefs sign up for for advertising partnership | KLBK | KAMC

Kansas Town Chiefs quarterback Patrick Mahomes throws in the course of the 1st half of the AFC championship NFL football video game towards the Buffalo Expenditures Sunday, Jan. 24, 2021, in Kansas City, Mo. (AP Picture/Charlie Riedel)

LUBBOCK, Texas — Texas Tech College and the Kansas Metropolis Chiefs will be coming collectively for a internet marketing partnership, wherever TTU will have marketing attributes in the course of Kansas city games in Arrowhead Stadium.

The adhering to is a information launch from Texas Tech University.

As Texas Tech University pulled absent from the University of Houston in Saturday’s 38-21 victory at NRG Stadium, practically each and every time the Pink Raiders lit up the scoreboard, the accompanying tv shots targeted on one particular of the program’s greatest followers taking in the game from the suites – former Red Raider standout quarterback Patrick Mahomes.

The NFL MVP has not overlooked wherever he came from, representing the college at just about every possibility. Nor has it been neglected what Mahomes did and carries on to do for the university. To that conclusion, Texas Tech and Mahomes’ current club, the Kansas Metropolis Chiefs, are teaming up for an promotion and social media marketing campaign developed to increase the visibility of the college.

Beginning with the activity Sunday (Sept. 12) from the Cleveland Browns, Texas Tech will be featured prominently with ad placements on the Arrowhead Stadium movie board and ribbons encircling the inside of the stadium, social and digital advertising and marketing and pregame radio places on Chiefs radio broadcasts all through the season.

The target is to increase Texas Tech’s visibility and desirability as just one of the nation’s top rated establishments of higher schooling. Texas Tech is a single of only 16 colleges and universities across the U.S. to be at the same time rated in the “Highest Analysis Activity” group by the Carnegie Classification of Institutions of Higher Education and be categorized as a Hispanic-Serving Establishment.

“We’re extremely fired up to companion with the Kansas Town Chiefs to extend the access of the Texas Tech brand,” said Lawrence Schovanec, Texas Tech president. “The Chiefs firm and their celebrity quarterback, Texas Tech’s personal Patrick Mahomes, have a track record for excellence and a worldwide viewers of die-tough enthusiasts. This drop, when you tune into a Chiefs broadcast, you will see Texas Tech, the Double T and our story out there for the complete entire world to see.”

For the opening kickoff of every single half in the course of the year at Arrowhead Stadium, in-stadium advertising will surface on the video board and ribbons featuring the slogan, “Kick off your job at Texas Tech.” Texas Tech also will be featured for the duration of pick out quick replay broadcasts on the movie board.

Through the Chiefs’ residence and street games, Texas Tech will goal consumers in individuals areas with social media posts and digital promoting promoting the university and its attractiveness as an establishment of higher training. Social media consumers in those marketplaces will see messaging from Texas Tech when the Chiefs are in town.

Also, Texas Tech will have a radio advertisement placement during Chiefs the pregame broadcasts for each and every property game.

The campaign began in the preseason as Texas Tech was highlighted in chosen promoting placements throughout different components of each individual of the Chiefs’ community television broadcasts.

Mahomes proven himself as 1 of the most effective school soccer quarterbacks in the game’s heritage while at Texas Tech from 2014 to 2016. Pursuing his file-breaking college or university profession, he was drafted No. 10 all round in the to start with round of the 2016 NFL draft, and within two yrs gained NFL MVP honors ahead of main the Chiefs to the NFL championship in 2019 and a Tremendous Bowl physical appearance in 2020.

(This is a release from Texas Tech University.)